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A Journey of LuggageEditorial Design / Visual Identity
Instructor:  Elaine Lopez
Graphis New Talent 2023 - Silver
2022.02-03


Not only a book that evokes reminisce of traveling, but also a creative direction that extends across visual identity and promotional pieces.






Visual Identity


Luggage travels the world with you. It leaves your home and comes back to where it belongs after travel. This concept of cycle and continuity is visualized as an eclipse. As for color, the mix of blue (technology) and yellow (hope) becomes the main color of green, which symbolizes excitement and energy of traveling.

User Research

I conducted a survey to learn more about people’s thoughts on using rolling luggage. Through responses, I found that they have their own special memories of their luggage. Most people use this product for the long term, not for short-term objects like toothbrushes or soap. Additionally, I did an interview with one person who used to be a flight attendant to hear her thoughts on luggage development over time. Then, I interviewed my friend who studies engineering. I was able to gain insights for mechanical aspects like how the wheels work or why the handle is uncomfortable.