While Spotify has successfully established a good design system, an ongoing challenge lies in seamlessly integrating its current logo into the everyday visuals users encounter. The existing logo might not consistently blend with the user experience across various touchpoints.
Expanding from the current musical wave logo representing Spotify as a music service, this reimagined brand identity centers around the profound impact of music on individuals. It emphasizes Spotify's advanced personalization technology, enabling users to effortlessly explore their musical tastes and discover new songs that resonate with them.