Jenny Kim is a New York–based brand designer crafting thoughtful identities that bridge design and daily life.
Hospitality Branding
,
Marketing
,
2024-2025
The goal of this project was to express the refinement and authenticity of Korean dining while maintaining a modern sensibility. I collaborated with an operations manager, an interior designer, and chefs to create a cohesive visual identity encompassing the logo system, art direction, menus, website, and branded merchandise.
HOWOO
MUSAEK
DubuHaus
Hospitality Branding
,
Marketing
,
2024-2025
The goal of this project was to express the refinement and authenticity of Korean dining while maintaining a modern sensibility. I collaborated with an operations manager, an interior designer, and chefs to create a cohesive visual identity encompassing the logo system, art direction, menus, website, and branded merchandise.
HOWOO
MUSAEK
DubuHaus
Visual Identity
,
Advertising
,
2023-2025
This collection of visual identity projects explores how design can shape perception and emotion across different industries. Each project began with a deep understanding of the brand’s core values and audience, translating them into systems of form, color, and typography that feel both intentional and alive.
Atoms
New York Film Festival
Ulta Beauty
Visual Identity
,
Advertising
,
2023-2025
This collection of visual identity projects explores how design can shape perception and emotion across different industries. Each project began with a deep understanding of the brand’s core values and audience, translating them into systems of form, color, and typography that feel both intentional and alive.
Atoms
New York Film Festival
Ulta Beauty